The music scene as it stands today is in major state of upheaval. The movers and the shakers are showing their true colors by either moving with the times creatively and environmentally, or like dinosaurs; awaiting the inevitable meteorite that will end their existence in this new plane of reality.
Yet with this knowledge what has really changed in the industry? have people stopped communicating their feelings and ideas via the idiom of music? Are they seeking other forms of enjoyment with less of an emotional content and overall dynamic result?
In a word? no.
But the method of receiving new music needs to be drastically re-thought.
Ok, i am not trying to re-design the wheel but i am trying to give another option with reference to ascertaining new music – and should it be genre specific? what now? in a period of time of the ‘mash-up’, artists collaborating with each other from different musical back grounds, yes; the industry may be in a state of ill repair, but the creative need is still there, for whatever reason we need to be able to create, hear, replicate, donate on an artistic level that most record industry execs do not understand. this is not number crunching. Music is a complete level of communication on its own that should be acknowledged and appreciated for what it is.
Anyone pursuing a career – or just making music for the hell of it should be applauded for throwing themselves into the lion’s den of iniquity, and supported in their endeavours; for if other musicians are not gonna be there to show support, then we are truly doomed.
At 25 HCR, music is music, is music. whatever the genre, as long as it is heartfelt, emotional, dynamic, relevant – hell all music is relevant because all music has the means to move somebody somewhere – ANYWHERE.
Remember one thing, I listen to everything and i would be doing myself a dis-service if i approached having my own label any other way. so come one, come all,
Listen to something new, hell if you don’t like it treat it as a lesson learned. If you want to tell me why you don’t like it – please do. If you appreciate it then i want to hear from you all the same!
This is all about conveniently giving you the opportunity to check out new music, to give the artist the chance to get their music out there to a wider audience than they might ordinarily, and for me to share my joy of music with as many people as possible.
Come check us out, we are open 25 hours a day…